Irish Roofing Contractor: 9× More Qualified Leads from Local SEO
Taking a 12-year-old roofing business from page 3 to dominating the Google Local Pack across the greater Dublin area.
The Challenge
The client was a quality operator with 90+ reviews on Trustpilot but invisible on Google. They ranked outside the top 30 for 'roofers dublin', 'flat roof repair dublin' and 'emergency roof repair'. Their GBP had inaccurate categories, no service descriptions, and zero photos uploaded in 18 months. Lead flow was 100% word-of-mouth.
The Solution
We treated the Google Business Profile as the primary product and the website as supporting infrastructure. By matching service-area page content to GBP service descriptions and stacking review velocity, the business entered the Local Pack for 80%+ of target geo+service combinations within 4 months.
Services Deployed
- Local SEO
- Google Business Profile
- Service-Area Pages
- Reviews Strategy
Strategic Approach
Rebuilt Google Business Profile: primary + 8 secondary categories, weekly Posts, 60+ geotagged photos
Built 32 service-area landing pages (e.g. /roof-repair-rathmines/, /flat-roofing-dun-laoghaire/)
Deployed LocalBusiness + Service schema with serviceArea polygons
Launched a review-generation sequence — went from 91 to 247 verified Google reviews
Built citations across 52 Irish directories (Goldenpages, Yelp.ie, MyHome.ie business)
Performance Over Time
Monthly organic sessions vs qualified leads attributed to organic search.
Campaign Results
Local Pack visibility: 4% → 78% across tracked queries
Qualified phone leads: 8/month → 73/month (+812%)
Quote requests: €240K → €2.1M monthly pipeline value
Average review rating maintained at 4.9 across 247 reviews
GBP photo views: 600/month → 18,400/month
Project Timeline
GBP Optimisation
Categories, services, attributes, hours, photos, Posts schedule activated
Service-Area Pages
32 geo+service landing pages built with unique local content & schema
Citation Sweep
52 directory listings cleaned/created, NAP consistency at 100%
Review Engine
Automated SMS review request after every completed job — 156 net new reviews
Local Pack Domination
Entered top 3 of Local Pack for 78% of tracked geo+service queries
Define your next search priority.
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