SEARCH STRATEGY / WORLDWIDE

AI Visibility Audit

An AI visibility audit examines how your brand appears in relevant AI-search answers and which sources support those responses. RankX defines the prompt set, engines, markets and evidence before recommending changes. Book a strategy call to assess fit; a written audit is separately scoped, not automatically generated.

Assessment first. Scope and responsibilities agreed before work begins.

From assessment to measurable work.

  1. 01

    Research

    Market and buyer questions

  2. 02

    Prepare

    Accessible, accurate pages

  3. 03

    Build authority

    Relevant editorial evidence

  4. 04

    Measure

    Observed search outcomes

What the assessment needs to answer

The first question is whether the selected prompts reflect a real buying decision. A useful audit connects your offer to the categories, alternatives and constraints customers research. We agree target markets, language and competitors with your team. Testing an unrelated broad prompt can produce an interesting answer without revealing a commercially useful opportunity.

We distinguish brand recognition from recommendation. An answer may mention your company in passing, cite a page for one fact or place it on a supplier shortlist. Each is logged separately. The audit examines the supporting sources and the factual accuracy of the description, not only whether your name appears.

A baseline also needs limitations. Responses can vary with location, session, exact wording and retrieval availability. The report records the conditions and observation dates so a later check can use the same method. It does not claim to know every answer shown to every user.

Prompts, engines and cited sources

The scope defines a finite prompt sample and the engines that can be observed. ChatGPT, Gemini, Perplexity and Google AI-search surfaces are possible inclusions, subject to agreed access and market availability. We do not publish a fixed prompt count or turnaround time before reviewing the requirements.

For each observation, the record captures the exact prompt, engine, date, brand status and cited URLs where the platform exposes them. Competitor appearances are compared under the same conditions. Repeated runs help identify variation rather than promote one favourable response as a stable ranking.

Source review looks for accessible service information, accurate company facts, relevant editorial coverage and useful specialist content. The objective is to understand what evidence is available and which gaps your team can address. We cannot inspect a model’s private training data or claim that one source controls its answer.

Technical and editorial checks

Important pages need consistent canonicals, readable delivered HTML and crawlable internal links. We review robot access and whether the preferred pages are discoverable through navigation and the sitemap. Crawler access is a prerequisite for some retrieval workflows, not a guarantee that content will be selected.

Editorial checks examine whether a visitor can identify the offer, its suitability and its evidence. Ambiguous claims, outdated descriptions and unsupported comparisons can impair both human evaluation and source interpretation. Your product or service experts approve factual changes; the audit does not invent missing credentials or case-study results.

Company identity is reviewed across controlled pages and agreed external profiles. We flag mismatched business names, addresses and source URLs. Third-party changes may require your account access or publisher cooperation, so recommendations distinguish work RankX can implement from dependencies your team must resolve.

Deliverables and the next decision

A scoped report can include the prompt register, dated observations, cited-source inventory, technical findings and prioritised actions. Each recommendation identifies the affected page or source, the reason for the change and how it will be checked. Screenshots are evidence of a recorded response, not proof of a guaranteed future recommendation.

Priorities are separated by ownership and dependency. Correcting a blocked service page differs from creating original research or updating an external listing. We consider implementation effort and commercial relevance so the report supports a release plan rather than become an unranked checklist.

Price and delivery date are agreed after assessment. No published starting price, sample client report or completion promise is invented here. Any free audit happens live during a confirmed call for qualified businesses. A broader written AI visibility engagement requires a defined proposal.

What to bring to the call

Bring your website, target countries, the product or service you want buyers to find and the questions your sales team hears. Identify a small set of genuine alternatives buyers consider. Existing analytics and approved project evidence can help, but do not send credentials or private customer records with an initial enquiry.

We use the conversation to determine whether the missing visibility is a technical access problem, unclear positioning, limited independent evidence or a measurement gap. The next step may be foundational SEO rather than a separate GEO programme. Business fit comes before selling a report.

AI Visibility Audit: common questions

Define your next priority.

Discuss your website, markets and implementation resources with RankX. Confirm your appointment in Calendly. Any free audit is live during that confirmed call only for qualified businesses.

Book a strategy call