B2B SaaS

B2B SaaS Platform: 412% Organic Traffic Growth in 9 Months

How a 25-person HR-tech startup went from 4,200 to 21,500 monthly organic sessions and tripled qualified demo bookings.

Client

B2B SaaS

Region

Dublin, Ireland

Duration

9 months

Organic Sessions

+412%

4,200/mo 21,500/mo

Ranking Keywords

+1,318%

340 4,820

Demo Bookings

+664%

11/mo 84/mo

Cost Per Lead

-64%

€187 €67

The Challenge

The client had strong product-market fit but was reliant on paid channels (Google Ads + outbound). CAC had climbed 38% YoY. Their domain had under 200 indexed pages, no topical authority on core terms ('hr software ireland', 'people management platform', 'gdpr hr software'), and Core Web Vitals failing on 71% of URLs.

The Solution

We rebuilt the information architecture around three pillars (HR Software, Payroll, Compliance), shipped 180 programmatic comparison pages targeting bottom-funnel intent, and ran a parallel digital PR sprint to close the authority gap with incumbents. Internal linking was automated via a topic-cluster engine to consolidate ranking signals.

Services Deployed

Technical SEO
Programmatic SEO
Content Strategy
Link Building

Strategic Approach

Mapped 1,200 commercial and informational keywords across 6 topic clusters

Built a programmatic SEO engine for /integrations/, /alternatives/ and /vs/ comparison pages

Migrated to a static-rendered stack to fix LCP (4.1s → 1.6s) and CLS

Deployed digital PR campaign earning 42 referring domains from Tier-1 publications

Launched a 60-article pillar/cluster content programme covering the full buyer journey

Performance Over Time

Monthly organic sessions vs qualified leads attributed to organic search.

Campaign Results

Organic sessions increased from 4,200 to 21,500 per month (+412%)

Ranking keywords grew from 340 to 4,820 (1,318% increase)

Demo bookings from organic went from 11/month to 84/month

Cost per acquisition reduced 64% as paid spend was reallocated

Achieved page 1 for 'hr software ireland' (Position 2) and 18 other commercial terms

Project Timeline

Month 1

Technical Audit & Migration Plan

200-checkpoint audit, keyword universe mapped, IA blueprint approved

Month 2

Core Web Vitals Rebuild

LCP fixed from 4.1s → 1.6s, CLS to 0.02, mobile usability errors cleared

Month 3

Pillar Content Launch

First 12 pillar pages live, schema markup deployed across templates

Month 4-6

Programmatic Pages Rollout

180 /integrations/, /alternatives/ and /vs/ pages published & indexed

Month 5-8

Digital PR Sprint

42 referring domains earned, including coverage on Silicon Republic and Business Plus

Month 9

Compounding Growth

Organic became #1 acquisition channel, paid budget reallocated to retargeting

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