01
Commercial search demand
Map use cases, solution categories, alternatives and comparison searches to the stages of your buying journey. Avoid targeting broad topics with little connection to the product.
B2B SAAS SEO / WORLDWIDE
Reach buyers researching a problem, comparing solutions and evaluating a product. We connect search strategy with your positioning, product knowledge and the conversations that lead to qualified opportunities.
Free live audits for qualified businesses during confirmed calls. Eligibility assessed by RankX.
WHO THIS PROGRAMME IS FOR
B2B software companies with a clear product proposition, access to subject-matter experts and a defined sales or self-service journey.
THE PROBLEM TO SOLVE
Traffic to a broad educational topic is not the same as demand for your product. We examine who is searching, the task they need to complete and whether your page offers a credible next step. Content priorities follow product fit and sales context.
These are the workstreams we assess. Deliverables, responsibilities and implementation requirements are agreed around your business.
01
Map use cases, solution categories, alternatives and comparison searches to the stages of your buying journey. Avoid targeting broad topics with little connection to the product.
02
Build briefs around real capabilities, limitations and buyer objections. Work from product documentation and expert input rather than generic summaries of competitor articles.
03
Review documentation, application subdomains, international pages and template behaviour. Make important content accessible without exposing private product or customer information.
04
Agree meaningful demo, trial or lead events and how they connect to your reporting. Distinguish first-touch discovery from later sales interactions.
MEASUREMENT & ACCOUNTABILITY
Evaluate qualified demo requests, trial engagement and attributable opportunities where integrations allow. Rankings and traffic provide context; they do not substitute for lead quality.

DEFINE THE NEXT STEP
Bring your website, target markets and the questions that matter to your team. We’ll discuss fit, constraints and a practical next step. No automated audit or ranking promise.
Book a strategy callAny free audit is live during a confirmed call, subject to team qualification.